Created with Love, Inspired by a Life on the Run.
PIAR began from my own frustration. Why do athletic shoes get all the science, while dress shoes leave my feet and knees begging for mercy? Like many women, I was ready to give up on heels altogether.
As an avid runner, I LOVED my running shoes. When I transitioned from my morning run to dressing for the day, I wished my favorite sneakers could come along for the ride. It didn’t make sense—running shoes are packed with tech, but dress shoes are stuck in the past. That’s when PIAR came to life.
With the same determination I poured into triathlon training, I took off designing PIAR shoes, starting with The Performance Heel. Countless hours went into perfecting every detail—from the design and cushioning to the materials and style—so you can go wherever life takes you, comfortably and confidently.
Our Why
Having a clear vision of your why is key when you're pushing for your next PR. When you’re 20 miles into your “life marathon", what keeps you going?
For us, at PIAR? It’s you.
We’re inspired by the energy of women like you. Whether you're racing to change the world or dashing out for coffee with a friend, we’re here to support you, every stylish step of the way.
Ready, Set, Go.
The Performance Heel, PIAR's inaugural design, is inspired by you and the comfort of my favorite running shoes. Infused with innovative design, these patent pending heels provide the lift you crave without compromising comfort or style. No more juggling between shoes, PIAR heels are ready to be your wingwoman, wherever you’re headed.
Designed in Seattle and crafted by a family-owned factory in Brazil with over 50 years of expertise, these heels combine global craftsmanship with local love.
Where to next? Wherever life takes you, your heels will be ready to go the distance.
Let’s go,
Caroline